Eco-Friendly Avocado Burger Ordering Platform
E-commerce • Food & Drink • Green Tech • UI Redesign
Tools: Figma, Miro
Client
AvocaDrive
My Role
Product designer
Duration
September 2023
Project Focus
E-commerce, Food & Drink, Green Tech, UI Redesign
The Challenge
AvocaDrive started for a ui redesign project. The goal was to build an iOS app with a strong look and feel, showing all allergen info, and offering green delivery choices.
Streamlined & Transparent Ordering
The redesign focused on creating a user-centric flow with a strong visual identity. Key improvements include a clear display of allergen information, prominent green delivery options, and an intuitive interface from browsing to checkout.
Key Project Steps
Color Palette
Once the initial flow is completed, I started by defining the Fonts and Colors
Alignments and Grids
The importance of margins and proportions in UI design lies in improving both aesthetics and user experience
Market Research
Health-focused food awareness has grown significantly in the past decade, with the market for sustainable food, including avocados, now worth around $23 billion globally.
Competitive analysis
My research showed not many food apps offer green delivery or share full allergen details. We saw a chance to stand out with a great-looking app that does both.
User Survey
A survey of eco-friendly shoppers told us that cost, ease, and fast delivery matter equally when buying green.
Flow Diagram
To outline all the necessary functionality, I created a simple flow diagram to main tasks the user can do.
High-Fidelity Prototype
I connected my high-fidelity design into a clickable prototype in order to test the App with users
Projected Outcomes
- Increase user trust through transparent allergen information.
- Promote sustainable choices with visible green delivery options.
- Improve overall user satisfaction and order conversion with a seamless, visually appealing UI.